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This web site states the following, "Welcome to our site! Thank you for stopping by our mortgage web site." Our analyzers noticed that the web site stated " Even though we have taken special care and consideration to pack this online resource with a wealth of knowledge about the mortgage and real estate pro ." The Website also said " 8 Questions Your Lender Should Answer About Mortgage Rates. How Much Can I Afford? How much mortgage money can I qualify to borrow? Four Possible Reasons To Refinance. While many experienced real estate agents have a." The website's header had appraisal as the most important optimized keyword. It is followed by first-time home buyer, foreclosure, and mortgage rates which isn't as highly ranked as appraisal. The next words ffcmortgage.com uses is underwriting guidelines. frequently asked questions was included and will not be understood by search engines.